Cultural Engineering – Organization & Corporate Culture Development


Run this Course In-house



Organization & Corporate Culture Development

November 14 - 16, 2022, United Arab Emirates

What are the Goals?

By the end of this course the participants of this course will be able to:
• Define what is organizational culture.
• Establish the importance of building corporate and organizational culture.
• Differentiate between developing a business vs. developing a corporate & organizational culture.
• Acknowledge the importance of adaptability for matching the needs of the socio-economic environment.
• Choose a strategy and build a structure that supports a set of beliefs that are widely shared and strongly held across the organization and its key stakeholders.
• Analysis, develop, manage current culture.
• Develop & manage new culture.
• Culture Implementation.
• Learn how culture drives behaviour.
• Enjoy the benefits of a culture that auto directs employee perception, behaviours and understanding with less intervention.
• Articulate your culture better to attract the right people to your organization.
• Set the long-term direction for the organization, keep reviving.

Who should attend?

Being key to improving corporate environments for the holistic development in terms of communication and better productivity, this workshop is targeted at improving strategies necessary to achieve the same.

Relevant Position Titles

  • Human Resources experts
  • Line Managers
  • Directors
  • Strategic management experts
  • General Managers / En

Same-Day Access

Fully In-Person

14 Hours
Over 2 Days

Experiential Learning

4 Modules

Certificate of Completion

Meet the Instructor:

Rabih Kfoury

Trainer | Life & Executive Coach | Keynote & Motivational Speaker | Emotional Intelligence & Behavioral Analyst

Throughout Rabih’s journey, my expertise reached 4 continents and more than 30 countries, from America to Europe down to Africa arriving to Asia, in particular the middle east and the gulf region as well as different industries such as technology, retail, construction, just to name few. And while walking this challenging and educational path, I got to evolve on a personal and professional level and become an expert in Emotional Intelligence & Behavioural Development, Talent Management, Strategic Consulting, and Organization Management.

From conducting training, workshops and coaching to delivering speeches and consultations in strategic and organizational management, emotional intelligence mastering, behavioural development, as well as organization & Talent management, it is through those tasks, where I invest my knowledge and expertise, that I get to encourage people around me to become better humans, to recognize and develop their hidden talents, to stimulate their personal development and to become leaders! In addition, other field of my expertise also
include leadership, performance management, succession planning, cultural engineering, communication, policies & procedure creation & development, behavioural analysis and change, negotiation and conflict resolution, body language and lie detection, fear and stress management, employment branding, innovative and creative thinking.


“Culture eats strategy for breakfast” is a famous quote from legendary management consultant and writer Peter Drucker. To be clear he didn’t mean that strategy was unimportant – rather that a powerful and empowering culture was a surer route to organizational success. Organizations should focus on building a business but also on building a culture that attracts people. While fancy perks like free food and cab facility can appeal to anyone, these superficial offerings are not always enough to attract talented workforce.

Different people come with different motives and needs, having a foundation that serves the needs of people, supplies them with support and resources to perform their job efficiently. Not developing a corporate or organizational culture, doesn’t mean that the company won’t have a culture.

Therefore, leading the creation of a culture is crucial for a successful company, which can be achieved by inculcating culturally aware strategies and building safe corporate environments are just some of the key points discussed in this workshop.

Register Now

November 14 - 16, 2022, United Arab Emirates​