Speaker

John Jacob Cherian

Regional Demand Strategy - APAC and Japan, IBM

JJ or John Jacob Cherian is a Marketing Communications professional with 20 years of experience in demand generation for some of the leading brands in the world. 

Experience with conceptualising and using all forms of one-to-one marketing – Digital Marketing, prospect management, customer acquisition, customer retention, database management, telemarketing, loyalty programs, relationship programs and events to acquire and retain new clients. 

MIT Sloan EPGDM alumnus and passionate about Neurodiversity and Inclusion in the workplace.

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